The heart of the campaign is a short promotional video linking sneakers to musical genres from Rock to Pop to Hip Hop
while suggesting the iconic 80s song-and-dance film, Footloose.
The video was broadcast on Facebook and display advertising in a variety of genre-specific formats. Combined with a live dance contest event in Hamburg, the colorful, eye-catching summer campaign generated buzz and gave our client the boost they were looking for.
Client
eBay Germany
Concept and Production
Moskito Design, 2017
Director and Editor
Andrea De Taddeo
DOP
Valerio Sacchetto
Dancers
Andrea Piccirillo (also choreographer)
Annalisa Vancini
Brando Mercado
Barbara Pedrazzi
Stylist
Luca Termine
Gaffer
Federico Sassi
Backstage Photographer, Runner
Manuel Cazzola
Make-up
Bianca Barza Mua
Location and Scenography
Village - Teatri di posa e scenografie, Milano
