![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/d6702925-4e08-49ce-a7cc-80da6a74d910_rw_1920.jpg?h=dc37edd6309b54ba4a48d4fd7cd9e8c0)
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/f627670b-8c8d-43f6-8d79-117da303222b_rw_1920.jpg?h=f9161109012c146bb98801ef228026d8)
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/434fcaa3-7bd9-47cf-9865-39fda212b125_rw_1920.jpg?h=90bcaf0f2ee0acb4b9bc0689e0d05ac4)
The heart of the campaign is a short promotional video linking sneakers to musical genres from Rock to Pop to Hip Hop
while suggesting the iconic 80s song-and-dance film, Footloose.
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/22d7b2ef-a089-4032-b24d-d3ea889ab2a5_rw_1920.jpg?h=307d2cda8ed8488d3f592f8e84b7b67b)
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/cd5b29b4-39a2-4d50-8985-eeee3f637139_rw_1920.jpg?h=a47d0b3c2582e5e5398eb468e2169c51)
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/fd229e53-ae10-4032-bda0-aab22a6b2eb4_rw_1920.jpg?h=06fbe4e21bcae6e15d7028443647a8af)
The video was broadcast on Facebook and display advertising in a variety of genre-specific formats. Combined with a live dance contest event in Hamburg, the colorful, eye-catching summer campaign generated buzz and gave our client the boost they were looking for.
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/31f024ca-9c22-47f5-b511-64ca88efa3ee_rw_1920.jpg?h=2459d50c0dc9d29a137ae68f2fb41602)
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/0411c783-94ba-4529-9cb0-753beba613bd_rw_1920.jpg?h=e510811285bacbc81bced05641004492)
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/e2332587-32ea-4808-b426-57b5a32fe758_rw_1920.jpg?h=637221ba9a9c28531245a2c1fb7f1bc5)
Client
eBay Germany
Concept and Production
Moskito Design, 2017
Director and Editor
Andrea De Taddeo
DOP
Valerio Sacchetto
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/4d172aa5-cc6c-49ad-bd9c-febaf7da5b63_rw_1920.jpg?h=0dbb5c593e5b5fe71eed011aee56b6d5)
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/60a90076-4b0c-4a9a-bf83-c1f60f794ca0_rw_1920.jpg?h=644bc4fb137a6bb2b8424c82253d92dd)
Dancers
Andrea Piccirillo (also choreographer)
Annalisa Vancini
Brando Mercado
Barbara Pedrazzi
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/bd7a92f9-4f89-40c5-8de1-fcc5c98d9749_rw_1920.jpg?h=aa79ce9f9d71ada858a21acc919b0a97)
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/517b2c18-411b-41eb-9f8b-9f756c73d1b4_rw_1920.jpg?h=7ff6a0171e13265271439f2bb1a1a612)
Stylist
Luca Termine
Gaffer
Federico Sassi
Backstage Photographer, Runner
Manuel Cazzola
Make-up
Bianca Barza Mua
Location and Scenography
Village - Teatri di posa e scenografie, Milano
![](https://cdn.myportfolio.com/13781d4584d25ea81b5865e749063d8f/3173ad02-3a93-4507-8a03-d9af995ff8ca_rw_1920.jpg?h=a158cd49957bada864738af574dfad88)